Welcome to another edition of Sites Weekly.
In this week’s edition, you will find links to articles about the following:
- Content. Why you need a cohesive approach to succeed in digital marketing
- Design. Do you still believe any of these five myths about mobile interfaces?
- Technology. Tutorial by Chris Brogan shows you how to set up your website quickly (mistakes and all)
- Strategy. Are you making any of these 10 common WordPress mistakes?
- Bonus. Is the growth of podcasting the new “Golden Age of radio?”
But first …
Last week on Sites
If you use WordPress, then you’re probably familiar with the extremely popular WordPress SEO by Yoast. More than 7.5 million WordPress sites trust this plugin to help manage their on-site SEO.
But for all that Joost and his team have accomplished, there is much more coming from them — and this interview provides an insider’s view of what is to come.
And now, on to this week’s links …
Content: Why you need a cohesive approach to succeed in digital marketing
“If you want to achieve online success, aligning your SEO and content marketing strategies is crucial.”
That is a quote from Loren Baker in the blog post below, which recaps a webinar he moderated on how companies can get their SEO and content teams to work together.
One of the key takeaways is that “you don’t have to create more content, you just have to create better content. Better content is focused and relevant to your end users.” Learn the other takeaways, and watch the webinar, here:
How to Combine SEO & Content for Bigger Wins (Search Engine Journal)
Design: Do you still believe any of these five myths about mobile interfaces?
Several of the myths dispelled in this post were ones I more or less assumed to be true.
For example, many mobile websites or apps would be smart to actually embrace complexity rather than avoid it.
“The point is more that mobile users don’t want a dumbed-down version of a website. People simply need complexity presented in a way that’s uncomplicated. It all boils down to giving a good user experience.”
This is a long but useful read. Check it out, and make sure you aren’t assuming something about your mobile visitors that you shouldn’t be.
Mobile Interface Myths You Should Throw Out The Window (Smashing Magazine)
Two of the most important decisions you will make about your WordPress website are your theme and your hosting. Wouldn’t it be great if they worked together to make your website more powerful?
Now they can.
Technology: Tutorial by Chris Brogan shows you how to set up your website quickly (mistakes and all)
Well, well … this was a fun blog post to come across in feedly. And obviously it’s a perfect fit for the Technology section of a curated email newsletter brought to you by StudioPress Sites.
Watch Chris Brogan as he walks you through how to set up a site with StudioPress sites. It’s an easy-to-consume and understand video, and will show you the steps you need to take to get started.
Set Up a Website Quickly with StudioPress Sites (ChrisBrogan.com)
Strategy: Are you making any of these 10 common WordPress mistakes?
Some of these mistakes are quite basic, and you likely already avoid them or at least know that you should. And in fact, I think I’ve covered everything on this list in one episode or another of the Sites podcast.
Still, I’m linking to this article just to make sure — because all of the mistakes mentioned are important to avoid.
And you should pay special attention to #10. You’ll find the antidote to that one right here.
10 Common WordPress Mistakes You Really Need to Fix! (Designbeep)
Bonus article: Is the growth of podcasting the new “Golden Age of radio?”
Podcasting continues to grow, both in terms of the number of new shows being released and, importantly, the number of companies taking podcasts seriously as a marketing channel worth investing in.
This blog post from MarTech Today discusses why the outlook for podcasting’s future remains so positive.
Listen up: The state of podcasting in marketing (MarTech Today)
Which of the ideas in these posts will you put to good use immediately?
I’ll be back with a new edition next week.