This week, Jerod Morris walks you through the next step after defining your ideal audience: putting together your initial content marketing strategy, which helps propel you and your content forward in the direction of specific goals.
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Here is a quick rundown of the questions Jerod walks you through in this episode:
- Why is it so important to figure your content marketing strategy?
- What does your ideal audience member need to know in order to do business with you?
- How can you position your content to be different than what people are already seeing?
- What will allow your content to engage people in a deeper way that will make you and your site indispensable?
Resources and links mentioned in this episode:
- Authority Pro Theme by StudioPress
- The Simple 3-Step Process for Creating a Winning Content Marketing Strategy — by Brian Clark
- Downloadable empathy map
Other links of note:
- Try StudioPress Sites
- Sites Weekly Newsletter
- Subscribe to Sites on Apple Podcasts
- Contact Jerod: jerod@copyblogger.com
This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.
