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Last week, we discussed three key components for adding opt-in incentives to your website. But an opt-in form is only going to be as effective as the incentive you are promising. This week, let’s discuss three questions you should be asking yourself to make sure your opt-in incentive is irresistible to your audience. http://rainmaker.fm/wp-content/uploads/2018/04/site-success-48.mp3 Click to subscribe to Site Success on Apple Podcasts Here is a quick rundown of what you’ll find in this … [Read more...] about [48] 3Q for Making Your Opt-In Incentive Irresistible

In this discussion with Chris Garrett, Chief Digital Officer of Rainmaker Digital, we explore best practices for adding opt-in forms to your WordPress website that help you maximize subscriber growth. Opt-in forms are an essential part of the online marketing experience. Executed well, your subscriber base can grow dramatically. But if you are not careful, you could alienate your audience, or worse — and see no return on your efforts. In this episode, Sean Jackson and Chris Garrett cover … [Read more...] about [47] The Right Way to Add Opt-In Forms to Your WordPress Site, Part One

Welcome to another edition of Sites Weekly. In this week’s edition, you will find links to articles about the following: Content. How to market through text messaging and chatbots Design. 10 beautiful website color palettes that increase engagement Technology. Why you shouldn’t crowdsource your hosting decision (plus: an intriguing text-to-speech tool from Amazon) Strategy. Is it time to rethink your definition of productivity? Bonus. A few quick notes on some changes coming in … [Read more...] about Sites Weekly: Yes, You’re Probably Doing ‘Productivity’ Very Wrong

We want to prepare for success, and that means being ready to capture subscribers from the first moment such capture is possible — which means from your very first blog post. And that means you must have two things in place: opt-in forms, so people have the opportunity to subscribe to your email list; and a strong opt-in-incentive, so people have a compelling reason to actually give you their email address. In this two-part series, I’ll give you advice to help you choose the right kind of … [Read more...] about [46] 3Q for Adding Opt-In Forms to Your Website (Without Incurring Google Penalties)

Rafal Tomal – Creative Director for StudioPress – shares his deep insight on everything you need to know about WordPress design. http://rainmaker.fm/wp-content/uploads/2018/03/site-success-4502.mp3 Click to subscribe to Site Success on Apple Podcasts The right design for your WordPress site is essential. It helps build instant authority and trust from your audience while providing the canvas for your online marketing. But too often, people approach selecting a design for their site … [Read more...] about [45] Rafal Tomal on Picking the Right Design for Your WordPress Website

Welcome to another edition of Sites Weekly. In this week’s edition, you will find links to articles about the following: Content. How a journalist constructs an article that Google will love Design. How to use handwritten typography in website design Technology. How to improve your content marketing using digital analytics Strategy. How to create opportunity, build trust, and stay top of mind with your audience Bonus. Unusual signs on the path to a breakthrough But first … Last … [Read more...] about Sites Weekly: 4 How-to Posts that Will Improve Your Content

Once you have chosen your WordPress theme, there are some immediate items that need to be placed atop of your to-do list. Two of them have to do with the emotions your site will evoke, and the other has to do with how users will interact with your site. http://rainmaker.fm/wp-content/uploads/2018/03/site-success-4402.mp3 Click to subscribe to Site Success on Apple Podcasts Here is a quick rundown of what you’ll find in this episode: A quick reminder about why you need to be considering … [Read more...] about [44] 3Q to Answer As Soon As You’ve Chosen Your WordPress Theme

Welcome to another edition of Sites Weekly. In this week’s edition, you will find links to articles about the following: Content. How to write outreach emails that people actually pay attention to Design. When you can (and can’t) use an image online Technology. 3 surprising benefits of chatbots (no creep factor required) Strategy. This is how to scale up sales with influencer marketing Bonus. Quit your bullshit But first … Last week on Sites Content is the lifeblood of … [Read more...] about Sites Weekly: When You Can (and Can’t) Use an Image Online

This episode begins a short two-part series about getting your initial design ready to go. We start this week with three macro questions that will help you determine the right kind of design to move forward with. http://rainmaker.fm/wp-content/uploads/2018/03/site-success-43.mp3 Click to subscribe to Sites on Apple Podcasts Here is a quick rundown of what you’ll find in this episode: A reminder of why knowing what content you’re going to create first is so important Why you need … [Read more...] about [43] 3Q for Choosing the Right Kind of Design for Your WordPress Site

Are you looking to showcase your projects in style? Take advantage of the beauty that comes with simple design and white space. Kreativ Pro is built by our friends at ThemeSquare, a small team of curious developers and creative designers, working on one theme at a time to help you create a professional website. Kreativ Pro is a multi-purpose theme built for the Genesis Framework, designed for agencies to showcase projects in style. With great typography and clean layouts, Kreativ Pro is the … [Read more...] about Kreativ Pro: A Multi-Purpose Theme for Agencies to Showcase Projects in Style