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I’ve been asked on a number of occasions what is the best way to change the text that’s found in a site footer using the Genesis Framework. Depending on your comfort level, there’s a few ways to do this. 1. Use the Genesis Simple Edits plugin. I’ll start with the easiest method to kick things off, and this one will allow you to customize your site footer without having to learn PHP or write functions, filters, or mess with hooks. With over 200,000 active users, the … [Read more...] about How to Customize the Genesis Site Footer

Welcome to another edition of Sites Weekly. In this week’s edition, you will find links to articles about the following: Content. How to create short videos that make mouths water Design. Is your website accessible to as many people as possible? Technology. A handful of very useful Facebook hacks you probably aren’t aware of Strategy. What is your website’s north star? Bonus. The sweet spot between being confident and humble But first … Last week on Sites The greatest … [Read more...] about Sites Weekly: How to Create Short Videos that Make Mouths Water

As an ever-evolving open source venture, WordPress changes a lot, and often, for the better. And it’s up to you to make sure you update to the latest version. http://rainmaker.fm/wp-content/uploads/2017/10/sites-season-1-episode-19.mp3 Click to subscribe to Sites on Apple Podcasts Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple Podcasts @JerodMorris on Twitter Original blog post: Automatic Updates for Website Security and Peace of … [Read more...] about [19] 3 Massively Important Reasons to Keep WordPress Updated

Welcome to another edition of Sites Weekly. In this week’s edition, you will find links to articles about: Content. Why each piece of content you publish should correspond to a single business goal Design. The two things you need to generate new ideas Technology. Google’s First Click Free is over, being replaced by Flexible Sampling Strategy. #RealTalk on running a successful affiliate program Bonus. Are you creating demand or fulfilling it? But first … Last week on Sites If … [Read more...] about Sites Weekly: The Two Things You Need to Generate New Ideas

The greatest call-to-action copy in the world won’t make a lick of difference if your CTA isn’t visually compelling enough to draw attention to it. So that’s what we’re going to discuss this week: how to create visually effective calls to action. http://rainmaker.fm/wp-content/uploads/2017/10/sites-season-1-episode-18.mp3 Click to subscribe to Sites on Apple Podcasts Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple … [Read more...] about [18] How to Create Visually Effective Calls-To-Action

I am currently designing a website as a favor to some friends, and added a newsletter signup widget with an arrow. It struck me that this is the type of thing that I have been asked about before, so why not share how I did it? In just a few minutes, you can intentionally grow your business by upping your email marketing game. Because email moves the conversation about your business to a more personal environment—the inbox. Here are the steps I used to add a full-width newsletter widget: 1. … [Read more...] about Add a Full-Width Newsletter Signup Widget with Arrow

If you don’t know what to say, then how you say it isn’t going to matter. That’s one of the concluding points of the blog post by Brian Clark that is featured in this episode — a blog post that was inspired by one of the great films of our time. http://rainmaker.fm/wp-content/uploads/2017/09/sites-season-1-episode-17.mp3 Click to subscribe to Sites on Apple Podcasts Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe to Sites on Apple … [Read more...] about [17] Content Marketing as Seduction

Last year a group of friends and I took a much-needed getaway trip to the mountains of Colorado. Naturally, I had to design a website for this event we call Brocation. You can view the website here. One of the things I wanted on the site was a section to showcase members of our trip—a way to display photos with a link to our Twitter accounts. Here’s a screenshot of what I came up with: I thought it might be helpful to show you how I did that. Implementing in your custom theme will vary … [Read more...] about Showcase a Grid of Photos on Your Homepage

Business Pro is elegant, bold, and built to turn prospects into customers. Built on the Genesis Framework, and designed by our friends at SEO Themes, Business Pro is “the result of valued customer feedback, feature requests, and years of Genesis theme development experience.” It is a smart choice for creative agencies, service providers of all shapes and sizes, and even brick-and-mortar businesses that want a contemporary look and feel online. As most great themes are, Business Pro … [Read more...] about Business Pro: Be the Solution Your Prospect Is Looking For

What content should you give away for free, and what content should you sell? It’s a tricky question. There is no perfect, one-size-fits all answer. But there are guiding principles. And some of the best guiding principles I’ve ever come across for this question come from a blog post that Chris Garrett wrote back in July of 2015. http://rainmaker.fm/wp-content/uploads/2017/09/sites-season-1-episode-16.mp3 Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Subscribe … [Read more...] about [16] How to Decide Which Content to Sell and What to Give Away for Free