News

Once you’ve made the big decisions about who your course is serving and what transformation your course will deliver (our topic last week), it’s time to get down to the nitty gritty of determining how you will actually execute your lessons. In this episode, we discuss three important questions you need to ask yourself to be sure that you are moving forward in the direction that serves your big picture goals for your … [Read more...] about [63] 3Q for Executing Your Next Online Course

Welcome to another edition of Sites Weekly. In this week’s edition, you will find links to articles about the following: Content. How to use documentary filmmaking techniques to craft memorable content Design. How mobile optimization can affect your conversions in 2018 Technology. How voice search is rocking the foundations of digital marketing Strategy. 4 tips for 15-second video storytelling Bonus. Weak email marketing and Nickelback have less in common than you might think But first … [Read more...] about Sites Weekly: How Mobile Optimization Can Affect Conversions

Welcome to another edition of Sites Weekly. In this week’s edition, you will find links to articles about the following: Content. How to use documentary filmmaking techniques to craft memorable content Design. How mobile optimization can affect your conversions in 2018 Technology. How voice search is rocking the foundations of digital marketing Strategy. 4 tips for 15-second video storytelling Bonus. Weak email marketing and Nickelback have less in common than you might think But first … [Read more...] about Sites Weekly: How Mobile Optimization Can Affect Conversions

Once you have your website up and running, and you’re consistently publishing good content and connecting with your audience, it’s time to ponder whether creating an online course would be a smart next move. There are many different ways — both big and small — to incorporate an online course into your content and product mix. In this episode, we run down a few of them and then explore three questions that will help you plan your online course in a smart way from the beginning so you … [Read more...] about [62] 3Q for Planning Your Next Online Course

Once you have your website up and running, and you’re consistently publishing good content and connecting with your audience, it’s time to ponder whether creating an online course would be a smart next move. There are many different ways — both big and small — to incorporate an online course into your content and product mix. In this episode, we run down a few of them and then explore three questions that will help you plan your online course in a smart way from the beginning so you … [Read more...] about [62] 3Q for Planning Your Next Online Course

Welcome to another edition of Sites Weekly. In this week’s edition, you will find links to articles about the following: Content. How to evolve beyond “actionable content” Design. Is accessibility the new SEO? Technology. Skynet, gluten-free cupcakes, and the paradox of automation Strategy. Don’t sell to startups Bonus. Consuming less and creating more But first … Last week on Sites As our series on SEO continued, we talked about getting more links — which remains one of the … [Read more...] about Sites Weekly: How to Evolve Beyond ‘Actionable Content’

The best way to navigate the crowded marketplace for online content is with a smart positioning strategy. What makes you stand out? Why will people pay attention to you and your content with so many other options out there? In this episode, we take a high-level look at how to reassess, and improve, the positioning of your content and offers. http://rainmaker.fm/wp-content/uploads/2018/06/sites-success-61.mp3 Click to subscribe to Site Success on Apple Podcasts Resources and links mentioned in … [Read more...] about [61] 3Q for Assessing (and Improving) Your Positioning

Welcome to another edition of Sites Weekly. In this week’s edition, you will find links to articles about the following: Content. Why people request more emails Design. How colors and fonts impact consumer behavior Technology. After GDPR, here come the unintended consequences Strategy. 11 ideas for creating link-worthy content Bonus. The first release of WordPress just turned 15 years old But first … Have you seen the new StudioPress theme? A new StudioPress theme dropped last … [Read more...] about Sites Weekly: Ideas for Creating Link-Worthy Content

This week, as our series on SEO continues, we’re talking about getting more links — which remain one of the most important and influential ranking factors that search engines look at. In general, what should you be doing to get more links? Here are three questions to ask yourself … http://rainmaker.fm/wp-content/uploads/2018/05/site-success-60.mp3 Click to subscribe to Site Success on Apple Podcasts Here is a quick rundown of what you’ll find in this episode: Why you … [Read more...] about [60] 3Q for Optimizing Your Link Strategy for Better SEO

Welcome to another edition of Sites Weekly. In this week’s edition, you will find links to articles about the following: Content. Why every writer should learn basic SEO principles Design. 3 reasons why web designers should consider SEO Technology. Grab complete website screenshots with this chrome extension Strategy. 5 reasons why you should hire a ghostwriter to write your content But first … Last week on Sites As we continue our SEO series, we’re diving into local SEO. And we … [Read more...] about Sites Weekly: Why Everyone Needs to Know Basic SEO Principles