News

How to Add Custom Entry Message Boxes to Your Site

Once in a while you might have the need to put major emphasis on some content on your website. Perhaps itÔÇÖs an alert message, a caution message, or even a warning message. Lucky for you, itÔÇÖs super easy.

When I designed the Monochrome Pro theme, I added some styles to it which allows for this. HereÔÇÖs a screenshot that shows you what each looks like.

(Or you can see them in action on the theme demo.)

How to Add Custom Message Boxes to Your Content

Add Custom Entry Message Boxes

1. The first step is to establish the styles in your themeÔÇÖs style.css file:

View the code on Gist.

2. The next thing you need to do is add HTML to your entry content:

View the code on Gist.

3. Hit publish.

We have published additional Genesis Quick Tips for you, so feel free to use what you see to build something awesome.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

Sites Weekly: Tips on Optimizing for Voice Search and Local SEO

Welcome to another edition of Sites Weekly.

In this week’s edition, you will find links to articles about the following:

Content. Expert tips on how to optimize your content for local SEO
Design. Boost your creativity with these free apps
Technology. Do you know the basics of optimizing for voice search?
Strategy. Don’t get empathy fatigue
Bonus. “Get the week’s top ten hand-picked resources about health, wealth, wisdom, and travel … without the noise and fluff.”

But first …

Last week on Sites

Last week, I discussed SEO-friendly tips that will make your WordPress site faster. And you donÔÇÖt have to take my word for it. Last week’s episode is based on a blog post over at Copyblogger by Loren Baker, the founder of Search Engine Journal.

Listen: [22] 6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs

ICYMI: Authority Pro was launched!

Authority Pro is a fresh new design by our Lead Designer Rafal Tomal and the team at StudioPress. The big idea behind this specific design is to help you put the full extent of your expertise on display.

Learn more: Authority Pro for WordPress: Demonstrate Your Expertise and Build Trust

Genesis tips from Brian Gardner

Because the Genesis Framework is built with functions and filters, adding a widget in between posts is fairly simple. Here are the steps Brian Gardner used to do that on his own website.

Read: How to Insert a Widget Area in Between Blog Posts.

And now, on to this week’s links …

Content: Expert tips on how to optimize your content for local SEO

To do SEO right, whether it’s local SEO or general SEO, your SEO strategy needs to be baked right into your content marketing strategy.

So I’m listing this post here, in the Content section, instead of in Strategy or Technology, as a reminder of that very important point.

Local SEO for WordPress: How to Improve Your Local Search Rankings (Search Engine Journal)

Design: Boost your creativity with these free apps

I prejudged this article before I read it.

I figured the apps it listed would all be geared toward designers. And while certainly any designer will benefit from them, non-designers will as well. If you do anything that involves creativity — and let’s face it, that’s basically everyone — then one of these apps could be beneficial for you.

Best of all? They’re free!

5 free apps that can boost your creativity (Creative Bloq)

Two of the most important decisions you will make about your WordPress website are your theme and your hosting. Wouldn’t it be great if they worked together to make your website more powerful?

Now they can.

Discover why over 213,675 website owners trust StudioPress.

Technology: Do you know the basics of optimizing for voice search?

This week on the Sites podcast, Sean Jackson and I dive into the topic of voice search. It’s one I’m generally familiar with, but I’ve only recently started learning the specifics so that I can optimize my content more specifically for this growing area of search.

If you want to learn more about optimizing your site for voice search, listen to this week’s episode of Sites and read this article:

Voice Search Optimization 101: What Marketers Need to Know (CMS Wire)

Strategy: Don’t get empathy fatigue

You can’t really turn anywhere online for advice about content marketing without running into the term empathy. There’s good reason for that: it works.

Still, when we hear a buzzword over and over and over and over again, we can start to take it for granted, or overlook it, or just get plain old tired of it.

If that’s happening to you with empathy, this article will convince you that it’s worth staying enthusiastic about and focused on.

The One Marketing Buzzword You Should Actually Care About (The Content Strategist)

Bonus article: “Get the week’s top ten hand-picked resources about health, wealth, wisdom, and travel — without the noise and fluff.”

Are you a regular reader of Further yet? If you aren’t, I highly recommend it. I recently purged many of my email subscriptions, but this one was a no-brainer to keep.

I’m going to link you to the homepage, and you can check out the latest issue by clicking on the “Sample” link.

The best way to consume Further is via email, so be sure you subscribe to “get the week’s top ten hand-picked resources about health, wealth, wisdom, and travel … without the noise and fluff.”

And no, Brian Clark didn’t ask me to include this, nor does he know I’m doing it. I just really got a lot out of the issue titled “The Pursuit of Excellence,” and wanted to share.

Further: Keep Going (Brian Clark)

So …

Which of the ideas in these posts will you put to good use immediately?

I’ll be back with a new edition next week.

Keep building.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

[23] WhatÔÇÖs New in SEO? (And WhatÔÇÖs the Future of This Podcast?)

This week, Sean Jackson (creator of the patented SEO tool Scribe) joins Jerod to discuss SEO. We reflect on last weekÔÇÖs episode about the importance of site speed, discuss the emerging importance of preparing your content for voice search, and then deliver some important news about the future of this podcast.

Click to subscribe to Sites on Apple Podcasts

Important links from this episode:

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

How to Insert a Widget Area in Between Blog Posts

Last week I added a section to No Sidebar called Daily Reads. This was something I had been wanting to do for some time, and I thought my visitors would appreciate hand-picked articles with relevant topics written by members of our community.

Any content producer knows that capturing emails is essential to building an online business, so I knew I had to include an email opt-in on this page.

Insert a Widget Area in Between Blog Posts

I didnÔÇÖt want to disrupt the integrity of the page design, so I knew that placing it at the top of the page wasnÔÇÖt an option. I also knew that I didnÔÇÖt want to risk losing potential emails by placing it at the bottom either, especially since I knew the page would contain 15 postsÔÇöwhich would require quite a bit of scrolling for anyone to even see my form.

This left only one option, which was somewhere in the middle of the page. Thankfully the Genesis Framework is built with functions and filters, so I knew that doing this would be fairly simple.

Here are the steps I used to add a newsletter widget in between posts:

1. Register the Newsletter widget area in the functions file:

View the code on Gist.

*Note: Feel free to place this snippet at the bottom of the functions file.

2. Create a file called category-daily.php (replace ÔÇ£dailyÔÇØ with the category slug of your choice), and use the code below, which customizes the loop to display the newsletter widget area after the 6th entry on the page:

View the code on Gist.

If you want this widget area to display on every category page, you can simply name your file category.php. Likewise, to display this on a every tag page, name your file tag.php, or on every author page, name your file author.php.

If youÔÇÖre looking to add your newsletter section in another location, hereÔÇÖs a comprehensive list of Genesis Hooks for you to use as reference.

We have published additional Genesis Quick Tips for you, so feel free to use what you see to build something awesome.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

Authority Pro for WordPress: Demonstrate Your Expertise and Build Trust

Consistently demonstrating your likable expertise over time is what allows you to build meaningful and lasting trust with the audience members you’re interested in reaching.

But only when clear indications of your authority are displayed clearly and intuitively on your website. Because if they’re lacking, a visitor may click away and be gone — never giving you the chance they didn’t know you deserved.

It’s your loss and theirs. And it shouldn’t happen.

You need a web design that accentuates the most important elements of your expertise, while delivering on your value proposition in the first few seconds of the visit. Do that, and you’ll get your chance.

Authority Pro perfectly highlights your knowledge, years of experience, and acquired wisdom. Even if it’s early in your journey toward building expertise and trust, this carefully-constructed design will accelerate how quickly your audience grows.

Among the notable features of Authority Pro:

It has a built-in area for your lead capture form to make building your list a simple, integrated part of your website experience.
It has an optional hero image section you can deploy if you have a compelling image that will help you capture and keep attention.
There is a built-in section for recent content — including your latest blog posts and podcast episodes — so your audience can stay up-to-date with your latest content.
Have a product you want to promote? Authority Pro makes this easy and seamless to integrate.
If you have a special message you want every visitor to see, the call-to-action message strip at the top of the page gives you a clear, conspicuous way to do so.

And check this out:

The Authority Pro theme also comes with two PSD files that you can use to easily create stylish ebook covers that fit the overall look and feel of the theme — just like the ones in the demo.

Are you ready to put your expertise on display and develop ironclad trust with your audience? Then you need to build Authority.

There’s no better way to do that on WordPress than with Authority Pro by StudioPress.

Get the Authority Pro theme

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

[22] 6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs

This week, we dive in and discuss SEO-friendly tips that will make your WordPress site faster. And you donÔÇÖt have to take my word for it. TodayÔÇÖs episode is based on a blog post over at Copyblogger by Loren Baker, the founder of Search Engine Journal.

Click to subscribe to Sites on Apple Podcasts

Important links from this episode:

Transcript

Jerod Morris: Welcome to Sites, a podcast by the teams at StudioPress and Copyblogger. In this show, we deliver time-tested insight on the four pillars of a successful WordPress website: content, design, technology, and strategy. We want to help you get a little bit closer to reaching your online goals, one episode at a time.

IÔÇÖm your host Jerod Morris.

Sites is brought to you by StudioPress Sites — the complete hosted solution that makes WordPress fast, secure, and easy ÔÇª without sacrificing power or flexibility. For example, you can upload your own WordPress theme, or, you can use one of the 20 beautiful StudioPress themes that are included and just one click away. Explore all the amazing things you can do with a StudioPress Site, and youÔÇÖll understand why this is way more than traditional WordPress hosting. No matter how youÔÇÖll be using your site, we have a plan to fit your needs — and your budget. To learn more, visit studiopress.com/sites. ThatÔÇÖs studiopress.com/sites.

Welcome back for another episode of Sites, and another week of adding a strategy to your toolbox that will help you create a powerful and successful WordPress website.

Last week we discussed content — specifically, the persuasive power of analogy, and I challenged you to make your best attempt at working an analogy somewhere into your website or email copy. I hope that went well.

This week, weÔÇÖre going to roll design, technology, and strategy all into one by discussing some proven tips that will help you improve the speed of your WordPress website.

As an important bonus, these tips are all SEO-friendly. And thatÔÇÖs important.

The last thing you want to do is make an enhancement in one area of your site that has negative side effects in another area. And it makes sense — we would expect most site speed improvements to help out with SEO, because better speed leads to a better user experience, and because of the increasing importance that site speed and performance have as indicators that search engines look at.

So letÔÇÖs dive in and discuss these SEO-friendly tips that will make your WordPress site faster. And you donÔÇÖt have to take my word for it. TodayÔÇÖs episode is based on a blog post over at Copyblogger by Loren Baker, the founder of Search Engine Journal and the Vice President of Foundation Digital, an SEO & digital marketing agency. Loren was one of the early pioneers in online SEO education, and he really knows his stuff.

So make sure you earmark at least one of these tips for immediate implementation on your website. Hint, hint. Call to action.

Okay, without further ado, here is my reading of Loren BakerÔÇÖs blog post 6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs.

—–

In the world of SEO, user experience on websites has always been a factor, as has the time it takes for a site to load.

However, with the use of mobile devices surpassing desktop use (in most consumer-facing industries) and the wide adoption of broadband, people expect sites to load instantly.

Long gone are the days of waiting 10 seconds for a site to load.

If a page takes more than a couple of seconds to load, users will instantly hit the back button and move on to the next result.

Accordingly, Google officially started paying attention to site speed and declared its importance as a factor in rankings.

In order to keep up with GoogleÔÇÖs site-ranking measures, WordPress blog users need to know exactly what they can do to improve their own site speed.

Remember when Google rolled out AMP (accelerated mobile pages)?

They now serve up publisher content in a simplified Google-hosted experience that renders superfast. I like AMP from a user perspective because I know that AMP content will load incredibly fast on my mobile device, but as a publisher:

IÔÇÖd rather speed up my blog and attract traffic directly to my site than have users stay on Google.

If you use StudioPress Sites or the Rainmaker Platform, your site will already load quickly. However, adding ad scripts, featured images, tracking codes, 301 redirects, etc. will slow down the loading of a site and increase demand on your server/hosting company.

Here are six simple tips I recommend since we used them to dramatically speed up the Search Engine Journal (SEJ) load time ÔÇö itÔÇÖs at 1.8 seconds!

1. Use a content delivery network

A content delivery network (CDN) is a group of servers that deliver web pages and other content according to the location of the user, the webpage origin, and its server.

It can handle heavy traffic and speeds up the delivery of content to different users.

For WordPress blogs looking to improve site speed, Cloudflare is a great tool to consider. Cloudflare offers a free content delivery network that speeds up the performance of your site and optimizes it for efficiency on any device.

It also offers security services that help protect websites from crawlers, bots, and other attackers.

2. Compress your images

Another effective way to reduce page-load time and increase site speed is by compressing your images. A CDN will help with this, but it doesnÔÇÖt take care of 100 percent of the job.

There are several different plugins available that compress all the images on your website ÔÇö and even compress new images as you upload them as well.

ShortPixel is a WordPress plugin that allows you to compress both new and old images on your blog. We use it on SEJ and various other sites, and absolutely love it.

It allows you to quickly compress images in batches for greater convenience, reduces the time it takes to do backups, and ensures all your processed files are kept safe and secure. The best part about it is that your image quality stays the same, regardless of the size of the image.

Other image-compression plugins also maintain the quality of your pictures and improve site speed.

3. Prevent ad scripts and pop-ups from slowing down the user experience

Many web pages today contain some form of third-party script that either runs ads for revenue or uses pop-ups to promote conversion. You want to build your audience and get more customers of course, but balance is key here.

Although itÔÇÖs difficult to completely get rid of them to improve your site speed, you can tame their performance impact while keeping them on your website to provide their intended benefits.

The trick is to first identify the third-party scripts that run on your site, where they come from, and how they impact your blog.

You can use different real-time monitoring tools that track and identify which scripts delay your site-loading time and affect your site metrics.

One of my favorite tools to do this is PingdomÔÇÖs Website Speed Test, because it breaks down each file and script, and tells you which takes the most time to load.

The same rule applies for pop-up plugins that you add on to your site.

Knowing which ones work best to improve conversions and bring in email signups allows you to gauge which plugins to keep and which ones to uninstall.

One of the fastest pop-up plugins on the market is OptinMonster (a StudioPress partner). Its founder, Syed Balkhi, is a WordPress expert who stays on top of factors like site speed and overall user experience.

So those are the first three SEO-friendly tips for improving the speed of your WordPress website:

Use a content delivery network
Compress your images
Prevent ad scripts and pop-ups from slowing down the user experience

Next, weÔÇÖll discuss numbers 4-6.

4. Install a caching plugin

Another effective way to reduce site-loading time is by installing caching plugins onto your WordPress blog.

Caching plugins work by creating a static version of your WordPress blog and delivering it to your site users and visitors, which conveniently cuts your page-loading time in half.

Several cache plugins work best for WordPress, such as WP Super Cache and W3 Total Cache.

These plugins are easy to install and can be disabled anytime. They allow you to select certain pages on your blog (or all of them) to cache, and offer many other content compression settings that you can turn on or off.

WordPress supports many other plugins that allow you to optimize your blog to get rid of any latency in page-load time. It is important to test out these plugins to find the one that works best for you.

5. Disable plugins you donÔÇÖt use

Tons of WordPress plugins can also make your site super slow, especially ones you donÔÇÖt need.

It is important to review the plugins you have installed in the past and disable those that offer no significant value.

Many WordPress users install different plugins when they first create their blogs to enhance how they look, but realize over time that great-looking blogs donÔÇÖt always attract traffic, especially if your page-loading time is slow.

Also, I would highly recommend making sure your plugins are updated. This may help improve page-load speed, but more importantly, it makes your site more secure.

We discussed this topic in more depth back in episode 15 of Sites.

6. Add one more layer of media optimization

One thing we realized at SEJ when speeding up the site was that even after optimizing images, ad scripts, and caching, there were still multiple forms of media that slowed down load time.

The internal fixes we implemented did not help with third-party media load times, such as embedded Twitter, YouTube, and Instagram content, or infographics from other sites.

One solution we found to assist with that is BJ Lazy Load. Essentially, this lazy-load plugin renders all written content first, then as the user scrolls down the page, images and other forms of media load. This way, the user doesnÔÇÖt have to wait for tons of media to load before reading the main content.

What I really like about BJ Lazy Load is that in addition to images, it also lazy loads all embeds, iFrames, and YouTube videos. For a WordPress blog that uses a lot of embeds, it was ideal for us.

Bonus tip: ask your web host for help

If you run a WordPress blog or WordPress-powered site, then you should work with a hosting company that specializes in WordPress, such as WP Engine, Presslabs, or StudioPress Sites.

IÔÇÖve worked with all three, and one thing I can absolutely tell you is that if you contact them and ask how your site can be sped up, they will help you because the faster your site is, the less the load is on their servers.

As more and more people turn to mobile devices to access the internet, it is essential to optimize your blogs for mobile use and find ways to minimize page-loading time.

Remember, bounce rates increase when your page-load time is slow, which impacts whether or not your content gets read or skipped for other sites that load pages faster.

Okay, one more time, here are Loren BakerÔÇÖs six SEO-friendly steps to a better performing WordPress website:

Use a content delivery network
Compress your images
Prevent ad scripts and pop-ups from slowing down the user experience
Install a caching plugin
Disable plugins you donÔÇÖt use
Add one more layer of media optimization
Bonus tip: ask your web host for help

Now, stick around for this weekÔÇÖs hyper-specific call to action.

Call to action

Simple CTA this week: pick one of the six, actually seven, tips ÔÇª and just do it.

Maybe you sign up with a content delivery network. Maybe you add a plugin to compress your images. Perhaps you just email your host and ask them for tips on how to optimize your site.

But take a step toward a faster site. The benefits really are endless, because, as Loren said, a faster site leads to a better user experience, which leads to fewer bounces and longer time on site, which leads to better search rankings, which leads to more visitors who are having a good experience ÔÇª and on and on.

This is like a gift to your audience that keeps on giving — which makes it like a gift to yourself too.

Okay, thatÔÇÖs it for this week. Stay tuned for our next episode. IÔÇÖll have a special guest with a special announcement about the future of the Sites podcast.

In the meantime …

Subscribe to Sites Weekly

If you havenÔÇÖt yet, please take this opportunity to activate your free subscription to our curated weekly email newsletter, Sites Weekly.

Each week, I find four links about content, design, technology, and strategy that you donÔÇÖt want to miss, and then I send them out via email on Wednesday afternoon.

Reading this newsletter will help you make your website more powerful and successful. Go to studiopress.com/news and sign up in one step right there at the top of the page. ThatÔÇÖs studiopress.com/news.

Rate and Review Sites on Apple Podcasts

And finally, if you enjoy the Sites podcast, please subscribe to the show on Apple Podcasts (formerly known as iTunes), and consider giving us a rating or a review over there as well.

One quick tip on that: to make the best use of your review, let me know something in particular you like about the show. That feedback is really important.

To find us in Apple Podcasts, search for StudioPress Sites and look for the striking purple logo that was designed by Rafal Tomal. Or you can also go to the URL sites.fm/apple and it will redirect you to our Apple Podcasts page.

And with that, we come to the close of another episode. Thank you for listening to this episode of Sites. I appreciate you being here.

Join me next time, and letÔÇÖs keep building powerful, successful WordPress websites together.

This episode of sites was brought to you by StudioPress Sites, which was awarded ÔÇ£Fastest WordPress HostingÔÇØ of 2017 in an independent speed testÔÇÅ. If you want to make WordPress fast, secure, and easy — and, I mean, why wouldnÔÇÖt you — visit studiopress.com/sites today and see which plan fits your needs. ThatÔÇÖs studiopress.com/sites.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

Sites Weekly: Why the Future of Content Is Quality over Quantity

Welcome to another edition of Sites Weekly.

In this week’s edition, you will find links to articles about the following:

Content. Why the future of content is quality over quantity
Design. 3 quick tips on finding balance between your design and your content
Technology. How to properly track referrals in Google Analytics
Strategy. Do you know what your content competitors are producing?
Bonus. What it means to “double-down on understanding” (and why you need to)

But first …

Last week on Sites

I talked about the power of repurposing — and it fits with our theme of quality over quantity.

This episode includes an example that illustrates my point from one of my own projects.

Listen: [20] Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

A couple new StudioPress themes are on the way …

We don’t have release dates yet, but Rafal has tweeted out little sneak peek tastes of a couple upcoming StudioPress themes.

Here they are, with the accompanying descriptions Rafal provided in his tweets.

Sneak peek #1: “Hey #genesiswp, here’s a new theme that @cjkoepke and I are working on -ÔÇô I’m very excited about this one!”

Sneak peek #2: “Another look at the new #genesiswp theme design we’re working on for @studiopress.”

Are you excited? I am.

And now, on to this week’s links …

Content: Why the future of content is quality over quantity

I talked about this very subject in last week’s episode of Sites.

The gist is that with so much content out there, and so many different elements competing for our time and attention, the days of just publishing any ol’ content on a regular schedule and expecting major results is over.

Most websites see the vast majority of their content success from a small percentage of pieces. And this is leading to a shift in how companies view both their content strategy and their content marketing strategy.

Give this article a read. It will help you prepare for the emerging present and then inevitable future of content.

What Does the Future of Content Marketing Look Like? (Spoiler: Still Less Content) (ThinkGrowth)

Design: 3 quick tips on finding balance between your design and your content

It can be easy to get caught up in thinking about content and design separately, and prioritizing one to the detriment of the other. You should avoid this trap at all costs.

This post from Design Beep (a short, easy read) provides three helpful tips for finding the balance you need between your design and your content:

Form and Function: Finding a Balance of Content and Design With Your Website (Design Beep)

Two of the most important decisions you will make about your WordPress website are your theme and your hosting. Wouldn’t it be great if they worked together to make your website more powerful?

Now they can.

Discover why over 213,675 website owners trust StudioPress.

Technology: How to properly track referrals in Google Analytics

Loryn Thompson, our Data Analyst here at Rainmaker Digital, wants to make sure you’re implementing UTM parameters properly so that you can accurately track referrals in Google Analytics.

“Attribution is important because content marketers use many different channels to send traffic to our websites. Without attribution, we wouldnÔÇÖt know which channels actually worked.”

To make sure you know which channels are actually working, learn the basics (or refresh your memory) with this post:

The Content MarketerÔÇÖs Guide to UTM Parameters for Tracking Referrals (Copyblogger)

Strategy: Do you know what your content competitors are producing?

If you don’t know what other content your target audience is seeing, how can you expect to avoid delivering the same ol’ stuff … and probably being ignored or drowned out?

This is why it’s so important to be aware of what your content competitors are producing. But gathering this information can feel like a monumental, maybe even an impossible, task.

This post from Content Marketing Institute should help point you in the right direction for doing a competitor analysis the right way:

How to Do a Competitive Content Marketing Analysis (Content Marketing Institute)

Bonus article: What it means to “double-down on understanding” (and why you need to)

This short post will take you less than a minute to read, but the impact of its big idea will stay with you for a while.

From the great Bernadette Jiwa, on what we need to do before we offer proof of our product or service:

Knowing What You DonÔÇÖt Know (The Story of Telling)

So …

Which of the ideas in these posts will you put to good use immediately?

I’ll be back with a new edition next week.

Keep building.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

[21] The Persuasive Power of Analogy

Do you understand how to craft an analogy that is actually an analogy (and not a metaphor or simile) and that holds the power to persuade? You will after you listen to this weekÔÇÖs episode.

Click to subscribe to Sites on Apple Podcasts

Important links from this episode:

Transcript

IÔÇÖm your host Jerod Morris.

Welcome back to another episode of Sites, and another week of adding a strategy to your toolbox that will help you create a powerful and successful WordPress website.

Last week we discussed the power of focusing on quality over quantity — why you need to do more with your best ideas and how exactly to do that.

This week, we go back to talking about content, and that means we go back to Brian Clark for another useful idea that will help you improve your content marketing strategy.

YouÔÇÖre probably familiar with metaphors, similes, and analogies. But do you know the differences between them? And do you understand how to craft an analogy that is actually an analogy and that holds the power to persuade? You will after you listen to this weekÔÇÖs episode.

And youÔÇÖll also come away with a funny joke to tuck away for your next dinner party, as well as evidence that Arnold Schwarzenegger may be one of the great analogists of our time. Seriously.

LetÔÇÖs dive into this weekÔÇÖs episode of Sites, which is based on Brian ClarkÔÇÖs blog post The Persuasive Power of Analogy.

—

An elderly man storms into his doctorÔÇÖs office, steaming mad.

ÔÇ£Doc, my new 22-year-old wife is expecting a baby. You performed my vasectomy 30 years ago, and IÔÇÖm very upset right now.ÔÇØ

ÔÇ£Let me respond to that by telling you a story,ÔÇØ the doctor calmly replies.

ÔÇ£A hunter once accidentally left the house with an umbrella instead of his rifle. Out of nowhere, a bear surprised him in the woods ÔÇª so the hunter pointed the umbrella, fired, and killed the bear.ÔÇØ

ÔÇ£Impossible,ÔÇØ the old man snaps back. ÔÇ£Someone else must have shot that bear.ÔÇØ

ÔÇ£And there you have it,ÔÇØ the doctor says.

Persuasion comes from understanding

At the heart of things, persuasion is about your audience understanding what youÔÇÖre communicating. Understanding leads to acceptance when the argument is sound, well-targeted, and the conclusion seems unavoidable.

When it comes to creating effective understanding, analogies are hard to beat. Most of their persuasive power comes from the audience arriving at the intended understanding on their own.

The doctor could have simply said that the old manÔÇÖs wife had to be cheating on him. But the analogy allowed the cranky patient to come to that conclusion on his own, which is much more persuasive.

LetÔÇÖs take a second to make sure weÔÇÖre all on the same page with analogies. It first helps to distinguish them from their close cousins, metaphor and simile.

A metaphor is a figure of speech that uses one thing to mean another and makes a comparison between the two. A simile compares two different things in order to create a new meaning while using the words ÔÇ£likeÔÇØ or ÔÇ£as.ÔÇØ

An analogy is comparable to a metaphor and simile in that it shows how two different things are similar, but itÔÇÖs a bit more complex.

Rather than a figure of speech, an analogy is more of a logical argument. The structure of the argument leads to a new understanding for the audience.

When you deliver an analogy, you demonstrate how two things are alike by pointing out shared characteristics (a hunter with an unloaded umbrella and an elderly man who is ÔÇ£firing blanksÔÇØ sexually). The goal is to show that if two things are similar in some ways, they are similar in other ways as well.

Let me give you an example of a killer persuasive analogy. It comes from that master of sophisticated rhetoric, Arnold Schwarzenegger.

No, really.

The Terminator analogy

Schwarzenegger is an advocate for renewable energy, both for California and the world at large. Given his celebrity status and prior political experience as Governor of California, he has quite the platform to share his views.

Just over a year ago, Arnold published a piece on Facebook called I donÔÇÖt give a **** if we agree about climate change. That provocative title set the stage for what could be called a ÔÇ£terminatorÔÇØ analogy, in the sense that it puts any intellectually honest person in an inescapable box that supports the conclusion Schwarzenegger wants you to arrive at.

First, Arnold says forget whatever you think about climate change. He goes so far as to say that climate change deniers can assume that theyÔÇÖre right.

He then turns to the facts of the here and now:

7 million people die every year from pollution
19,000 people die every day from pollution from fossil fuels
Renewable energy is driving economic growth

Then, Arnold turns to an analogy that illustrates his argument in a very personal way:

ÔÇ£There are two doors. Behind Door Number One is a completely sealed room, with a regular, gasoline-fueled car. Behind Door Number Two is an identical, completely sealed room, with an electric car. Both engines are running full blast.

I want you to pick a door to open, and enter the room and shut the door behind you. You have to stay in the room you choose for one hour. You cannot turn off the engine. You do not get a gas mask.

IÔÇÖm guessing you chose Door Number Two, with the electric car, right? Door Number One is a fatal choice ÔÇö who would ever want to breathe those fumes?

This is the choice the world is making right now.ÔÇØ

Talk about putting someone in a box ÔÇö literally. By sidestepping the controversy over climate change and making the outcome of exposure to fossil fuel emissions a matter of personal life or death, Arnold likely changed the minds of more than a few reasonable people.

Now, this is the internet. So, IÔÇÖm sure some people simply refuse to be swayed no matter what, and some trolls probably said theyÔÇÖd rather choose the deadly Door Number One than do anything perceived as good for the environment.

To which I say ÔÇª I mean, there is a way to set up a real-life demonstration of this analogy if anyoneÔÇÖs interested.

Now letÔÇÖs talk about why marketing analogies work like a charm ÔÇª

I shared SchwarzeneggerÔÇÖs analogy because itÔÇÖs a brilliant example. But keep in mind that unlike with contentious social issues, your prospects want you to convince them.

If someone has a problem they want solved or a desire they want fulfilled, they want to find a solution. If theyÔÇÖre currently a part of your audience, they want you to be the solution.

That means they want to understand why youÔÇÖre the best choice. Which means they want to be persuaded.

And thatÔÇÖs the essence of content marketing strategy. Tell your particular who exactly what they need to hear, exactly how they need to hear it.

The right analogy, at the right time, told the right way, may be exactly what they need to do business with you ÔÇª

And there you have it.

Now, stick around for this weekÔÇÖs hyper-specific call to action.

Call to action

HereÔÇÖs my question for you this week ÔÇª

What are you trying to TELL your readers — or, to be more specific, what are you trying to persuade your readers to do — through expository prose or facts and figures, that you might be able to better communicate through analogy?

Identify something. Maybe itÔÇÖs in a previous blog post. Maybe itÔÇÖs in a previous podcast episode. Maybe itÔÇÖs some email copy you wrote, or maybe itÔÇÖs on your About page.

Just identify something. Then ÔÇª give it a try. If you havenÔÇÖt used analogies much in the past, and I lump myself in this group, then this surely wonÔÇÖt be easy at first. It will probably feel a little bit awkward. And you may not end up publishing whatever you write. But just ÔÇª give it a try. Because you wonÔÇÖt really know until you try.

Think about it this way ÔÇª

Say you just moved into a new house. And upon inspecting the basement, you notice a sealed door youÔÇÖd never noticed before. Unfortunately, itÔÇÖs not going to be easy to open, and maybe youÔÇÖre not exactly handy with tools — another group I will lump myself into.

So youÔÇÖre a little hesitant about trying to pry the door open. Anything could be in there. ThatÔÇÖs a little worrisome. Plus it wonÔÇÖt be easy, and youÔÇÖll have to step outside of your comfort zone to open it.

But you decide to do it anyway. And lo and behold ÔÇª thereÔÇÖs $10,000 in there. You report the finding, have it investigated, and find out itÔÇÖs not counterfeit or stolen. ItÔÇÖs just ÔÇª yours.

Pretty cool huh? Well, you never would have found that money if you hadnÔÇÖt been willing to overcome your initial hesitancy and awkwardness to pry that door open.

What kind of valuable analogies might you find if you pry the seal off your thinking and give it a try?

So, there was my attempt at an analogy. I couldnÔÇÖt ask you to do it and not be willing to do it myself! And it wasnÔÇÖt great, I know ÔÇª but it was a start. And now IÔÇÖm one step closer to my next good analogy. As with anything, improvement comes with practice.

Now go fight through any hesitancy and create your own analogy! If you want to email it to me, or tweet it to me, please feel encouraged to do so.

Okay, thatÔÇÖs it for this week. Next week we are going to combine design, technology, and strategy all into one episode and discuss some SEO-friendly tips that will help you improve the speed and performance of your WordPress site.

And finally, before I go, here are two more quick calls to action for you to consider:

Subscribe to Sites Weekly

If you havenÔÇÖt yet, please take this opportunity to activate your free subscription to our curated weekly email newsletter, Sites Weekly.

Each week, I find four links about content, design, technology, and strategy that you donÔÇÖt want to miss, and then I send them out via email on Wednesday afternoon.

Rate and Review Sites on Apple Podcasts

And finally, if you enjoy the Sites podcast, please subscribe to the show on Apple Podcasts (formerly known as iTunes), and consider giving us a rating or a review over there as well.

One quick tip on that: to make the best use of your review, let me know something in particular you like about the show. That feedback is really important.

And with that, we come to the close of another episode. Thank you for listening to this episode of Sites. I appreciate you being here.

Join me next time, and letÔÇÖs keep building powerful, successful WordPress websites together.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

Sites Weekly: Drive More Sales with These Simple Optimizations

Welcome to another edition of Sites Weekly.

In this week’s edition, you will find links to articles about the following:

Content. The important difference between a great headline and clickbait
Design. Drive more sales with these proven pricing page optimizations
Technology. 9 steps to help your site load faster
Strategy. The profound power of saying thank you (and how to do it right online)
Bonus. Why we crave products, but end up feeling empty inside

But first …

Last week on Sites

As an ever-evolving open source venture, WordPress changes a lot, and often, for the better. And itÔÇÖs up to you to make sure you update to the latest version.

Listen: [19] 3 Massively Important Reasons to Keep WordPress Updated

Genesis tips from Brian Gardner

Brian has been asked on a number of occasions what is the best way to change the text thatÔÇÖs found in a site footer using the Genesis Framework.

Depending on your comfort level, there are a few ways to do this. He explains them in this blog post.

Read: How to Customize the Genesis Site Footer.

And now, on to this week’s links …

Content: The important difference between a great headline and clickbait

When you write a headline, you have one goal: to make it so irresistible that it arrests readers wherever they come across it, and then they can’t help but click.

But getting that click won’t matter if the content of the post doesn’t deliver on the promise of the headline.

And therein lies the subtle but important difference between a great headline and clickbait: both may be arresting and irresistible in what they promise, but great headlines have actual great content underneath them — content that delivers on the promise.

Clickbait headlines may get the click, but then they’ll leave readers disappointed when they find that there is precious little substance beneath the broken promise of the headline.

In this post, Stefanie Flaxman goes into more detail about the difference and also provides several outstanding resources that will make you better at writing headlines.

Clickbait or Damn Good Headline? (Copyblogger)

Design: Drive more sales with these proven pricing page optimizations

We all want more people visiting our websites. Surely more people will lead to more conversions.

But one of the best ways to improve your website’s bottom-line performance is to do a better job converting the people who are already moving through your funnel — especially when they are intrigued enough to make it all the way to your pricing page.

In this blog post, the folks at Conversion Sciences walk you through 10 proven ways to optimize your pricing page and get more people clicking through to check out.

10 Proven Ways To Immediately Optimize Your Pricing Page (Conversion Sciences)

Two of the most important decisions you will make about your WordPress website are your theme and your hosting. Wouldn’t it be great if they worked together to make your website more powerful?

Now they can.

Discover why over 213,675 website owners trust StudioPress.

Technology: 9 steps to help your site load faster

Page speed is very important. You probably know this by now. And every second — even millisecond — matters.

A site that loads faster leaves less time for your website visitor’s attention to be yanked in a different direction. And improving the on-site experience for visitors encourages them to engage more and share your site.

It also convinces Google that your website is worth sending other interested parties to.

So how do you do it? This blog post from Search Engine Journal includes nine useful tips that will help your site load faster.

Let me add a #10, which is an addendum to their #1: consider StudioPress Sites, and its award-winning performance, for your hosting.

How to Improve Page Speed for More Traffic & Conversions (Search Engine Journal)

Strategy: The profound power of saying thank you (and how to do it right online)

Saying “thank you” is such a simple act, but it can have a profound impact and create important, long-lasting impressions. But delivering genuine, timely thank yous online, especially in an automated way, isn’t always easy to do well.

In this blog post, you will discover several smart ways to say thank you to subscribers and customers that will display your appreciation, build trust, and help you keep the positive feelings going even after the conversion.

How A Simple Thank You Message Can Lift Your Conversion Rate (Jeff Bullas)

Bonus article: Why we crave products, but end up feeling empty inside

This is a podcast episode based on a local radio show here in Dallas that my wife recommended for me. It’s very thought-provoking and insightful.

We probably don’t think about the difference between pleasure and happiness enough, and this can lead us to chase fulfillment in ways that, ironically, actually move us further and further away from what we think we’re seeking.

And, naturally, we have marketers to blame for this.

ItÔÇÖs All In Your Head: How Marketers Hijack Our Brains (KERA – Think)

So …

Which of the ideas in these posts will you put to good use immediately?

I’ll be back with a new edition next week.

Keep building.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

[20] Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide

This week, we talk about the power of repurposing. And I have an example from one of my own projects to use to illustrate my point.

Click to subscribe to Sites on Apple Podcasts

Important links from this episode:

Transcript

IÔÇÖm your host Jerod Morris.

Welcome back to another episode of Sites. ItÔÇÖs a pleasure to have you here with me.

Last week we discussed the importance of keeping WordPress and your theme framework up to date, and why you might as well just abandon your plans now if you donÔÇÖt plan to take this simple but essential precaution. The security of your site depends on it.

And this week, weÔÇÖre going to dive back into how you use your website to grow your audience and build a business.

One mistake that too many content creators make is moving too quickly from idea to idea.

On the one hand, I get it. Our websites are insatiable beasts that demand new content, and we want to hit Publish as often as we can ÔÇª but sometimes we do this to our own detriment. Because we churn out idea after idea without ever stopping to truly engage and further develop our BEST ideas.

And even if we canÔÇÖt or donÔÇÖt want to explore and develop these ideas further, we can certainly at least spread them further, and use them to bring more audience members into our orbit by distributing them in a wider variety of ways than we are currently.

So thatÔÇÖs our topic today. WeÔÇÖre going to discuss the power of repurposing. And I have an example from one of my own projects to use to illustrate my point.

Here we go ÔÇª now, a reading of my own blog post at Copyblogger, entitled Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide.

I hate to be the one to break this to you, but ÔÇª

Your audience does not need your ideas.

Sorry to disappoint you.

ItÔÇÖs true though.

Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff.

Think about yourself. Do you need any more ideas to consume and consider?

No.

What you need are someoneÔÇÖs best ideas. And what your audience needs ÔÇö in fact, all that your audience needs ÔÇö are your best ideas.

The ideas that cut through the crap and clutter to make a difference
The ideas youÔÇÖve thought through, spent time with, and sculpted
The ideas that are closer to finished products than initial impressions

And you should invest more time distributing these premium ideas further and wider, in different ways and in different places. You shouldnÔÇÖt simply hit Publish and then run to the next idea.

This way you can meet more of your current audience members where they are and you increase the likelihood of reaching potential audience members with your best work.

Let me show you an example of how IÔÇÖm doing this on one of my sites ÔÇª

It all starts with a blog post

Given my responsibilities at Rainmaker Digital, and being a new dad, I donÔÇÖt have a ton of extra capacity for side projects.

So when I do have an idea worth sharing over at The Assembly Call, I want to maximize the impact and distribution of that good idea. I canÔÇÖt afford to spin my wheels.

In the immortal words of Sweet Brown:

ÔÇ£AinÔÇÖt nobody got time for that.ÔÇØ

This is why IÔÇÖve shifted my strategy and begun taking one well-thought-out idea and repurposing it into several different types of content, distributed in many different places.

The idea is given birth in a blog post. Why? Because I do my best thinking when IÔÇÖm writing.

Writing forces me to clarify my thoughts in a way that IÔÇÖm never able to by simply ruminating, or even talking.

I need to sit down, think, write, edit, think a little more, edit a little more, and chisel the idea from rough stone into something smooth and polished.

A lot of the fluff, filler, clutter, and crap gets removed, and then I feel much more comfortable turning the idea loose in the world.

(This process also makes me more prepared to speak extemporaneously about the topic in the future ÔÇö a very useful side benefit for a project that involves a podcast and radio show.)

You may be different. You may thrive working it all out in your head. You may find that you clarify your ideas best by talking them out. I urge you to learn what works best for you and follow it.

But for me, it starts with writing. Hence why I began a blogging series titled ÔÇ£3-Point ShotÔÇØ ÔÇö where, basically, I take a topic of interest to IU basketball fans and come up with three useful observations about it. Simple. Consistent. Repeatable.

Sometimes I know what the observations will be before I start writing. But usually the process of conducting basic research, and then synthesizing it into three clearly articulated ideas, reveals new insights that are useful to me and, in turn, to my audience.

I write the first draft. Sometimes I rewrite or rearrange parts. Then I edit and proofread. Soon thereafter I hit Publish. The entire process usually takes 60ÔÇô75 minutes.

Now I have a blog post, usually in the 1,000ÔÇô1,250 word vicinity, that I can distribute via social media, use to attract search traffic, and send to our email list.

One piece. One format. A few distribution channels.

All done? Hardly. IÔÇÖm actually just getting started.

The beautiful part of this strategy is that the most difficult and time-intensive part is now done. I developed a high-quality idea ÔÇö itÔÇÖs not just something I slapped together in 15 minutes as a cheap traffic grab.

Next, itÔÇÖs time to leverage this fully-formed idea into a blitzkrieg of distribution.

This is where the blog post becomes a podcast episode and video.

Keep in mind as we go through this example that the specific steps and channels that work for me over at The Assembly Call may not necessarily be the steps that you need to take.

That site is built around a podcast, and weÔÇÖre also trying to grow our YouTube audience. Therefore, getting content out to our podcast audience and publishing more content to our YouTube channel are priorities. That might not be true for you.

But the big idea that IÔÇÖm describing here ÔÇö combining the power of quality over quantity with repurposing and smart, widespread distribution ÔÇö will work for you. Just take the basic principles and apply them to your situation.

The next basic principle for me is this: turn the blog post into a podcast episode ÔÇª and there just so happens to be a way that I can do that while simultaneously creating a video version too.

When time is of the essence (and when isnÔÇÖt it?), you have to take any chance you can to work smarter, not harder.

So hereÔÇÖs what I do:

Double-check my microphone cables and settings, and do a test recording. (Always, always, always do a test recording!)
Open up my Assembly Call episode template in GarageBand, so I can record locally.
Create a YouTube Live Event to broadcast the recording live.
Open up the blog post in a web browser, so I have it ready for reference.
Tweet out the link to the YouTube Live Event, so anyone who is interested can watch the live recording. (For what itÔÇÖs worth, IÔÇÖve never had fewer than 16 people watch live online, and occasionally that number is up in the 50s and 60s.)
Hit Record in GarageBand, hit Start Broadcast on the YouTube Live Event, welcome the audience, and start reading the blog post.

From time to time while reading, IÔÇÖll interject something extra ÔÇö the kind of comment that might have been a footnote to the written piece. But for the most part I just read the blog post verbatim, trying to sound as casual and conversational as I can.

I was worried when I first starting doing this that our podcast and YouTube audiences wouldnÔÇÖt be too enthused about this content since itÔÇÖs just me (without my co-hosts) and IÔÇÖm basically just reading something they could get on the blog.

My worries proved to be unfounded. The response has been unequivocally positive.

IÔÇÖve received numerous tweets and emails thanking me for finding a way to deliver this written content in the preferred consumption medium for podcast listeners, which make up the majority of our audience. These folks would never get to see or hear the content otherwise.

And it is so easy to do. The entire time investment to record and post the podcast is about 30ÔÇô35 minutes:

5 minutes to set up
15ÔÇô20 minutes to record
10 minutes to publish the podcast (the YouTube Live Event is automatically archived on our YouTube channel for on-demand viewing)

Furthermore, while our blog posts only publish in one place ÔÇö our blog ÔÇö we are set up to distribute our podcast episodes far and wide, with only a few button clicks required.

Every episode goes to:

iTunes
Google Play
TuneIn Radio
Stitcher
iHeartRadio
Spreaker
SoundCloud

This doesnÔÇÖt even account for the many individual podcast apps that scrape places like iTunes for podcast feeds. (For example, I use Podcast Addict on my Android device, and The Assembly Call is available there even though I never signed up or submitted it there.)

And hereÔÇÖs a fun, little side benefit ÔÇª

One of my favorite bonuses about tweeting out direct links to podcast episodes or YouTube videos over blog posts is that typically people can consume the content right there in their Twitter feed.

All someone has to do is hit the play button, and the episode will play right there in the Twitter feed. Less friction, less distance between my audience being intrigued and then actually consuming my content.

So ÔÇª thatÔÇÖs how you do it. ThatÔÇÖs how you turn one quality blog post into a traffic and attention engine.

If youÔÇÖre scoring at home, weÔÇÖve now gone from one blog post, one distribution channel, and a few traffic sources to:

A blog post
A podcast episode
A video
At least 11 different distribution channels
Countless traffic sources

And hereÔÇÖs the crazy thing ÔÇª it could be more.

I could:

Repurpose the blog post someplace like Medium, or as a guest post
Create a slide presentation for SlideShare
Find additional video channels besides YouTube
Extract clips of the audio for a service like Clammr
Make clips or GIFs from the video to post in visual channels like Instagram

And on and on.

The main reasons I donÔÇÖt do those are a) time and b) because IÔÇÖd get diminishing returns.

IÔÇÖve tried to be strategic about investing the limited time and effort resources I have for this project into the channels that will deliver the best and most immediate returns. SlideShare, for example, isnÔÇÖt going to do much for a sports audience, but it may be a great option for you.

WhatÔÇÖs been the impact of all this? ItÔÇÖs only been a month, but already:

I added 400 new email subscribers
We doubled our YouTube subscribers (in just a month!)
Traffic to our blog increased by 31.91 percent
Podcast downloads in just March of 2017 (the majority of which was during the off-season, when attention is usually lower) were nearly equal to the combined total of January and February

So ÔÇª what you should do next?

Ask yourself if youÔÇÖre maximizing the distribution of your best ideas.

Not your best blog posts, but your best ideas.

Because if you have an idea thatÔÇÖs a winner, but itÔÇÖs only distributed via text as a blog post, then youÔÇÖre missing out on a wide range of additional attraction options.

Can you turn your blog post into an audio recording? Can you then turn that audio recording into a video ÔÇö even if you just use a fixed image rather than filming yourself?

Or, if you have a great podcast episode, can you go the other way and turn it into a blog post? If you already create transcripts for your podcast episodes, this is incredibly simple to do.

The bottom line is that rather than focusing on the quantity of the content you publish, you should invest more time in creating fewer, higher quality pieces of content ÔÇª and then find efficient, scalable ways to distribute these high-quality pieces to as many nooks and crannies of the web as you can.

YouÔÇÖll reach more people with your best ideas in the way theyÔÇÖre most comfortable consuming content.

And thereÔÇÖs no better way to build an audience and authority, brick by brick, than that.

Now stick around for this weekÔÇÖs hyper-specific call to action.

Call to action

HereÔÇÖs my question for you this week ÔÇª

What is a great idea of yours that is currently only being distributed one way?

Maybe itÔÇÖs a blog post that youÔÇÖve never repurposed into an email, or a podcast, or a video. Or maybe itÔÇÖs something you said on a podcast that made you say, ÔÇ£You know, that was really good. I like that wording.ÔÇØ But you havenÔÇÖt yet turned it into a blog post. Or maybe itÔÇÖs something else.

But my guess is that you have at least one idea, and probably many more, that you havenÔÇÖt squeezed all the juice out of yet.

So before you go and create something NEW, leverage work and thinking that youÔÇÖve already done to get more mileage out of something that already exists.

What idea is it? Pick one. Spread it far and wide.

Okay, thatÔÇÖs it for this week. Next week we are going to move back to content. We will be discussing the persuasive power of analogy. If youÔÇÖre looking for good ways to improve your content and illustrate your ideas more clearly to your audience, this episode will be like a cool glass of lemonade on a hot summer day.

And finally, before I go, here are two more quick calls to action for you to consider:

Subscribe to Sites Weekly

If you havenÔÇÖt yet, please take this opportunity to activate your free subscription to our curated weekly email newsletter, Sites Weekly.

Each week, I find four links about content, design, technology, and strategy that you donÔÇÖt want to miss, and then I send them out via email on Wednesday afternoon.

Rate and Review Sites on Apple Podcasts

And finally, if you enjoy the Sites podcast, please subscribe to the show on Apple Podcasts (formerly known as iTunes), and consider giving us a rating or a review over there as well.

One quick tip on that: to make the best use of your review, let me know something in particular you like about the show. That feedback is really important.

And with that, we come to the close of another episode. Thank you for listening to this episode of Sites. I appreciate you being here.

Join me next time, and letÔÇÖs keep building powerful, successful WordPress websites together.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

« Previous Page