News

Welcome to another edition of Sites Weekly. This week, I have links to four blog posts (plus a bonus link to a Seth Godin post) that will help you improve your content, design, technology, and strategy. Before we get to the links, I want to remind you that Sites Weekly now has a companion podcast, Sites. I’m hosting the show, which focuses on the same four pillars of a successful WordPress website. If your goal is to build a powerhouse website that helps you achieve your goals, then … [Read more...] about How to Bust Out of a Blog Rut

Not only do you want to attract your ideal customer, but you want to repel the people who you know are not right for you. In this episode, we provide specific examples that illustrate why understanding your WHO is so important, and then we lay out a proven strategy for empathy that will help you get into the eyes, ears, and mind of your ideal customer. http://rainmaker.fm/wp-content/uploads/2017/06/sites-season-1-episode-5.mp3 Important links from this episode: Try StudioPress Sites Sites … [Read more...] about [05] How to Attract Your Ideal Customer with Perfectly Positioned Content

Welcome to another edition of Sites Weekly. Last week, I teased a fun bit of news: we are launching a new podcast. And that podcast has now launched! It’s called Sites, and it will allow us to deliver weekly bits of audio insight on the four pillars of a successful WordPress website that we also cover here in Sites Weekly. So, like wine and cheese, Sites and Sites Weekly pair quite well together. Click here to subscribe to Sites on Apple Podcasts (formerly iTunes). You can also check out … [Read more...] about Hitting Publish Is Just the Beginning

What is digital sharecroppping and why is it so dangerous? We explore those questions this week on Sites, with the help of one of the most widely shared strategy articles in the history of Copyblogger. http://rainmaker.fm/wp-content/uploads/2017/06/sites-season-1-episode-4.mp3 Important links from this episode: Try StudioPress Sites Sites Weekly Newsletter Sonia Simone’s article: Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy Transcript Jerod Morris: … [Read more...] about The Most Dangerous Threat to Your Content Marketing Strategy

Welcome to another edition of Sites Weekly, where we delight in delivering insightful links about content, design, technology, and strategy. I learned something specific and actionable from each link below. I hope you will as well. And I also want to tease a little bit of news this week … Over the last couple of weeks, I have been working on a new podcast. It’s called Sites, and it will be launching next week. The plan is to have four episodes ready for you at launch, and then get … [Read more...] about How a Simple Text Editor Can Improve Your Design

This week’s edition of Sites Weekly is all about cheating. As you’ll see, this week’s strategy article is about why it remains foolish to try to cheat Google. Hopefully that article means nothing to you because you’ve payed attention to our consistent advice about Google over the past decade, but I included it just in case. This week’s links also should help you avoid cheating yourself. For example, don’t cheat yourself of extra value from Twitter because … [Read more...] about Don’t Cheat Google (or Yourself)

Today, we’re releasing Genesis 2.5.1, which addresses a few issues that have been reported since Genesis 2.5 was released. In addition, Genesis 2.5.1 has also been tested and is compatible with the latest WordPress 4.8 update. Layout API In Genesis 2.5, we introduced a Layout API that allowed developers to register a layout with different types depending on context. You can register and apply a layout to, for instance, only category archives, or only for a specific author’s archives, … [Read more...] about Genesis 2.5.1 Now Available

Welcome to the first edition of Sites — the weekly newsletter that delivers hand-picked resources to help you create and maintain a powerful WordPress website. We’ll keep things simple: four links per week to read, consider, and possibly act on. My goal for each edition of Sites is for you take away one new idea or tactic you can implement right away that will help you take the next step in building your best website. Let’s get to this week’s links … Strategy: To … [Read more...] about To Get Better Answers, Ask Better Questions

If you are an entrepreneur and ready to build a timeless, classic brand, the Refined Pro Theme by Restored 316 is the perfect foundation. Refined Pro allows you to beautifully showcase your photography, your content, and your products—while maintaining a simple, yet elegant, look. In addition to five fully customizable front page widget areas, Refined Pro offers a front page slider, an announcement widget, a site-wide call-to-action widget, and a number of navigation menus. If you need to build … [Read more...] about Refined Pro: Showcase Your Photography, Content, and Products

If having a visually strong digital presence and a site that’s easy on the eyes are equally important to you, then this is the theme you’ve been waiting for. Monochrome Pro helps you keep things clean and fixes attention on your site’s narrative. This Genesis-powered theme is designed to help your content work for you and showcases a sleek, powerful minimal style. With its smart use of whitespace and strong typography, Monochrome Pro makes an impact. Monochrome Pro gives you the flexibility you … [Read more...] about Monochrome Pro: a Simple but Substantial Minimalist WordPress Theme