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These are the best of times and the worst of times for authors.

On the one hand, authors may mourn access to publishing company marketing departments which took care of all marketing and promotion for books they published.

On the other hand, authors have more power than ever before to shape their message, build their platform, and get their book in front of highly-targeted audiences who will respond to their work.

At StudioPress, we recognize that there has been a sea change in how authors need to show up on the web. And we want to show you two solutions we’ve created to meet the needs of hard-working authors today.

Today weÔÇÖre introducing the Author Pro theme.

Read on to learn more. At the end of this post, you’ll know why the Author Pro theme is the best fit for your needs.

Meet the Author Pro theme

Our newest theme, Author Pro, was designed with you ÔÇö authors ÔÇö in mind.

We know you need:

• A website that’s clean, clear, and easy to navigate
• A robust platform you can use to grow your audience both before and after your book launches
• A simple way to feature your work and sell from your own platform
• To feel empowered ÔÇö not overwhelmed ÔÇö by the technology you use

The Author Pro theme is to designed to do all this and more. Go to the demo to see what I mean.

The streamlined design and beautiful pages we’ve created within this theme will help direct all eyes to your books, which is where you want them to be.

Meet the Genesis Author Pro plugin

The Author Pro Theme’s functionality is enhanced with the brand-new Genesis Author Pro plugin.

This plugin is a one-click install on your Genesis Framework website, and can be used with any Genesis Framework child theme. It was developed at the request of published authors who were looking for a way to easily display their books on their websites.

Once installed, you’ll get access to a wealth of tools you can use to build an audience, and promote your work. You’ll be able to easily create a library of your published work using our custom book post type.

For each book, you can feature the: title; description; book cover with featured text banner; author; price; ISBN; publisher; editor; edition; publication date; and available formats.

Plus, you can give your customers easy access to buy your book wherever it’s available with custom button links.

You’re an author who needs an online platform. Why should you choose the Author Pro Theme?

The Author Pro theme is designed to help authors get their work into the hands of eager readers.

If you don’t have an established author platform on a Genesis Framework site, we recommend you buy the Author Pro theme, install the free Genesis Author Pro plugin, and begin setting up your author platform with a theme that’s designed with authors in mind.

You’ll build your platform on the rock-solid Genesis Framework, and will benefit from the security and SEO benefits every Genesis Framework user enjoys.

With the streamlined design esthetic of the Author Pro theme, your work and your words will shine. Combine that with the extra tools you’ll get from the Genesis Author Pro plugin, and you’ll have a powerful platform to attract new readers and direct them to your best work.

See Author Pro in action.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

How do you deliver the freshness of your modern offline studio to web visitors who may never be able to set foot inside it?

With a website design that captures it — that has the perfect balance of image framing, information, and ingenuity for your online visitors.

The Modern Studio Pro Theme for Genesis has all three.

For designers, highlighting imagery is the most important function a website can perform. Modern Studio Pro does this by cutting back on the clutter and color, so that it’s your shutter and colors doing all the work.

Modern Studio Pro draws eyes exactly where we want them — then doesn’t distract them.

But the information still needs to be there, and it is.

Whether you need a simple navigation bar, or if you want a sidebar too, you can easily pick and choose the layout that fits the function you need your site to perform.

Plus, the hand-chosen typography makes the reading experience as effortless as your readers will desire.

Finally, something new for a Genesis child theme: a sticky message that is subtle in how it stays with your visitors while they browse your site, yet strong in conveying whatever important message you may have to deliver.

Go to the demo and start scrolling down. You’ll see what I mean.

Imagine your design studio transmitted to the web. That’s Modern Studio Pro for Genesis. All it needs is your unique touch to become your own.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

StudioPress customers have spoken through their actions, specifically theme sales and downloads. And those actions have communicated one message loud and clear: you want parallax.

And why not? Few recent web design trends have helped websites tell better stories than parallax.

So with our latest child theme for the Genesis Framework, we have taken Genesis/parallax integration to the next level … so that you can take your online business to the next level.

We’re excited to introduce the Altitude Pro Theme for WordPress.

View the demo here.

The parallax effects will grab your eye, but it’s the features and flexibility will move your mind. What story can Altitude help you tell better? What product or idea can Altitude help you sell with more clarity and conviction?

Altitude Pro comes out of the box with a seven-section parallax-ready homepage. All you have to do is supply the background images (or use the default ones) and the words, and you’re ready to wow your visitors.

Notice the subtleties. They are what separate Altitude from our other parallax themes.

• Notice how the background images dim as you scroll.
• Notice how the typography allows the words to stand tall and stand out without overshadowing the imagery.
• Notice the graphics highlighting the features.
• Notice the rollover link effects.

And notice how the blog page and single post pages are setup … how they place the entire focus on the content and are devoid of the needless clutter that distract you on most sites.

Altitude Pro is a theme with a purpose, and that purpose to take you and your online business higher.

Here is the demo again.

What new height can Altitude Pro help you reach?

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

If you had the skills or the desire to code your own WordPress theme, you would.

You would do it all yourself instead of buying the Genesis Framework and then picking out the best child theme for your business.

So why should you be required to write code — something you’ve indicated you cannot or don’t want to do — to take your child theme from out of the box to perfect? You shouldn’t.

And now you don’t have to.

Design Palette Pro, developed by Andrew Norcross, makes customizing Genesis themes simple: no coding, no hassle, no problems.

Just simple point-and-click options that enable you to easily edit your Genesis child theme so that your site delivers the exact impression and experience you want it to.

Here’s what you need to know …

1. It does a ton (with no hassle)

All you have to do is install the Design Palette Pro plugin and you are ready to quickly and easily modify the look of each area of your site, including the header, navigation, content area, sidebars, and footers.

You can change colors, fonts, images, backgrounds, margins, and padding — and, again, you can do it all without writing a single line of code.

You’re just pointing, clicking, testing, and correcting until you get your site exactly how you want it.

2. Many Pro child themes are already supported

Design Palette Pro currently works with all of the following Genesis child themes:

• Beautiful Pro
• Daily Dish Pro
• eleven40 Pro
• Executive Pro
• Lifestyle Pro
• Metro Pro
• Minimum Pro
• Modern Portfolio Pro
• News Pro
• Outreach Pro

And there are many more coming!

Support for all other Genesis HTML5 child themes is in development and will be automatically added to the Design Palette Pro plugin when released.

3. It will not break any customizations in your theme

All Design Palette Pro does is generate a custom CSS file. Thus, it does not replace any code or style inside your child theme itself.

So rest easy. You don’t have to fear losing any work you’ve already done.

4. You can preview mobile layouts

It’s a mobile world, as you know. This means that your website design needs to look as good on tablets and phones as it does on desktops.

Design Palette Pro offers you the ability to easily switch between desktop, mobile, and tablet live previews so you can see exactly what your readers will see.

5. People like you use it and love it

Don’t take my word for it. Here’s what Andrea Whitmer of Nuts and Bolts Media had to say about Design Palette Pro:

This is a miracle product for those who aren’t coders. I have tested this plugin extensively and itÔÇÖs fantastic for people who just want an easy way to customize a Genesis child theme.

Do you want an easy way to customize a Genesis child theme?

If so, now you know where to go: Design Palette Pro.

Check it out and see if it’s right for you.

*****

Editor’s note: Design Palette Pro is a third party plugin. Please direct any product inquiries to Reaktiv Studios here.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

When people research restaurants for a nice dinner out, they head to the web. And if you want them to end up inside of your restaurant, then you need to make a strong, positive impression when they are on your website.

Enter Caf├® Pro — the newest StudioPress theme for the Genesis Framework.

Caf├® Pro combines elements of our two most popular child themes — Parallax and Foodie — to create the quintessential design solution for not just restaurants, but for any brick and mortar business looking to create a captivating presence online.

What makes Caf├® Pro such an effective design solution for brick and mortar businesses?

First, the full screen background images that are featured on the home page. It is easy to set up and allows you to showcase your business through beautiful photography and dynamic effects.

Second, the pricing table widget allows you to showcase menu items (as shown in the demo) or any other listing of features and benefits that would help show the value your business delivers.

Third, all relevant information that needs to be on every page of your site — contact info, address, hours of operation, etc. — can be included easily, you just set it and forget it, using the convenient footer widgets.

This is essential not only for local SEO, but also for converting web browsers into real-life, in-the-flesh visitors to your establishment.

And of course, there’s more — so you can see for yourself. Take a look at the demo here, and see if Caf├® Pro is the right theme to take your brick and mortar business’ online presence to the next level.

The Caf├® Pro theme for Genesis was designed by Lauren Mancke.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

What makes reading online content difficult?

• Clutter
• Bad typography
• The web page not adjusting to the device

What if there was a WordPress theme that was designed from its inception to cure all three of these web reading scourges? There is. It’s called Whitespace Pro, and it’s the latest child theme release for the Genesis Framework.

What you notice first about the Whitespace Pro homepage when you check out the demo is how clean it is.

“Minimal” isn’t really the right word, because there is plenty there — including a beautiful header image, gorgeous organization of blog posts, social buttons, and more. But it feels minimal. Your eyes stay comfortable. Your readers’ will too. (This is especially true on the post pages — see how easy and inviting that is to read?)

What you may notice after that is the typography, chosen to be the perfect fit for both the form and function of the theme.

Theme Customizer

One of the most brilliant elements of the Whitespace Pro theme is that it takes advantage of the Theme Customizer that is built into WordPress.

Instead of providing a few selected color styles, we’ve given you the ability to select any color you with with just a few clicks.

Finally, you will definitely notice the mobile responsiveness. View Whitespace Pro on any device and it delivers the same impeccable experience to you — and it will to visitors of your website as well. And, as you know, a visitor who has a pleasant, comfortable experience on a website is far more likely to share, subscribe, or buy.

Whitespace Pro also comes with:

• Customizable welcome image
• Four different page options
• Various different color styles
• After entry widgets to include simple CTAs
• Author boxes after posts

And much, much more.

Go give the demo a visit and see how Whitespace Pro provides the quintessential online reading experience.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

Typography is the art and technique of arranging type. It is central to the work of a designer and is about much more than simply making words legible.

The typeface you choose for your website, and how you make it work, heavily impacts the experience of your visitors. It is not a choice to be taken lightly.

If typography is not your area of expertise, this can feel intimidating. Don’t let it be.

Our newest WordPress theme, Remobile, was designed with beautiful typography top of mind. With our typefaces, your site will look amazing and your visitors will have a memorable experience.

And your site won’t just look amazing on a desktop. It will look amazing on a mobile device … on a tablet … or projected up onto a big screen.

Because it’s mobile responsive, as are all of our themes powered by Genesis 2.0.

Like choosing the right typeface, making a site mobile responsive is a difficult job if coding is not your area of expertise. This is why 134,000+ people just like you have purchased the Genesis framework and use our child themes on their sites.

You get to leverage our expertise in typeface, design, and support so that you can spend more time serving your audience. In addition to beautiful typography and responsive design, the Remobile Pro theme includes the following:

• Landing page template
• Mobile menu
• Pricing table CSS

Click to take the Remobile demo for a test drive today.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

Daily Dish is a brand new theme for Genesis that is designed to present your content like it’s the most appetizing dish at your favorite 4-star restaurant.

Think about what that dish looks like …

There is a main item, which is featured on the center of the plate, looks and smells delicious, and captures your senses as soon as it’s delivered your table.

This item is accented by a side, maybe two, that in every way they complement the main dish rather than overwhelm it. Think of mashed potatoes beneath a tender filet, or four columns of asparagus situated beside a rich cut of salmon.

And the rest of the plate is white space. Maybe a potent sauce is drizzled along the plate’s edges to provide an accent of aesthetics and taste — but food isn’t being smashed up against the plate’s perimeter. It looks as delectable as it tastes.

That’s what you expect from your favorite 4-star restaurant. It’s why you go back. And it’s what you should expect from a WordPress theme.

That’s what the Daily Dish Pro Theme delivers.

The main course of your site is, of course, your content: your words, your images, your videos, and more. Daily Dish orients visitors to focus immediately on what’s most important.

But just like steak needs potatoes, your content needs intuitive navigation. Giving your readers clear paths to your site’s pages in the navigation bar, and using bold widgets to direct attention to search and featured posts, will maximize your visitors’ experience (and time) on your site.

And like a chef needs to respond to the tastes of his patrons — from rare to well done — so too does a website need to respond to the device being used to navigate to it.

The Daily Dish Pro Theme offers mobile responsiveness out of the box that delivers the perfect experience to every user, regardless of device.

Bottom line: it’s the 4-star theme that your valuable content deserves. And whether you’re a foodie blogger, a storyteller, or any kind of content curator under the sun … Daily Dish is a tasteful way to serve your audience.

In addition to the features described above, Daily Dish comes with:

• 6 page layouts
• Custom header and background
• Spectacular typography
• HTML5 markup
• Landing page template
• Mobile responsive

And so much more.

Take a taste test of Daily Dish right here.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

Schools have a lot to say online.

From elementary schools to universities, there are idyllic scenes to put on display, admission and curriculum information to offer, and a constant stream of news, schedules, and results of all kinds to provide.

You need to convey a lot of information, and you need to do it with simplicity and flexibility. Education Pro is a WordPress theme built on Genesis 2.0 that is designed specifically for the needs of educational institutions.

The best way to make a complex topic simple to understand is to organize it in bite-sized chunks. Education Pro does that with a beautiful image slider for the home page that highlights your institution’s imagery and big ideas.

In addition, education-themed icons create clear calls to action in widgets that can be placed anywhere on your site.

Of course Education Pro is mobile responsive, and it also includes these features:

• 5 color styles
• 6 layout options
• Custom background
• Custom menus
• HTML5 markup
• Image slider
• Landing page template
• Mobile responsive

Learn more about the Education Pro theme by studying the demo here.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.

Email may be considered old-fashioned by some … but chances are those people are not running a successful online business.

For StudioPress themes, and every other Copyblogger product, email is the number one driver of new and repeat sales. And it’s not close.

This is why we believe in email marketing. It has nothing to do with dogma and everything to do with profit.

And this is why we created a child theme for the Genesis framework that is focused on helping you capture more email addresses, so you can build the list that will build your business.

Introducing the Generate Pro theme.

The Generate Pro theme gives your website all of the power and flexibility of Genesis 2.0 — which is huge. This means HTML5 markup as the backbone, plus mobile responsiveness, airtight security, and top-notch support.

Plus, it has a design that is elegant while also leading your site traffic to one action: joining the email list.

In addition, the Generate Pro comes with:

• 4 color styles
• 3 layout options
• Featured images
• Footer widgets
• HTML5 markup
• Mobile responsiveness (Did we mention this yet? Because you need it.)

Want to see for yourself? Check out the Generate Pro theme demo.

This blog was originally posted on Studiopress.com This post is in no way associated with Kembel.ca. For more posts by this author, please click here.